Ken Richards, Retired CPA – My Story

Ken is a long-time adviser to entrepreneurs, ranging from start-up companies to small-to-medium sized enterprises. A graduate of the University of Wyoming, he was an owner-operator in professional CPA and business advisory practices for over 35 years in Colorado, Oregon and Wyoming.

As an equity owner responsible for pricing services, Ken knows first-hand how stressful the traditional billing process is for both the professional accounting firm and their clients. The traditional paradigm of selling time through hourly billing is not the most optimal method for pricing professional services. Value can’t simply be measured just by time spent.

That is why Ken, in collaboration with his co-founder, Chris, developed a new pricing application that shifts the pricing paradigm for professional accounting firms. Moving it from the traditional production-based orientation of time and billing; to a marketplace orientation through the development of a comprehensive, yet easy to use pricing application designed to apply science to the art of pricing.

Chris Hunter, MBA – My Story

As a business consultant I’ve worked with the owners of hundreds of small service businesses.  So many stuggle with the pains of pricing and are often fearful of the topic. This is because they lack a structured, yet flexible, approach to adjust prices as clients and situations warrant.

I’m very pleased to be partnered with Ken over the last several years in developing Sympli4 Accountants™ because I’ve learned that even progressive accounting and bookkeeping firms struggle with the same problems.  Together, we’ve taken Ken’s insights into CPA practice management and combined it with our mutual love of value pricing and helping build better better businesses to create Sympli4 Accountants™.